Thoughts about how to build a social marketing strategy to improve health in Afghanistan. What's worked so far?. What hasn't? One person's journal about returning to this country after five years.
A few years ago my assistant asked me ".. Why does international social marketing always look like s--t?.." Or, as another colleague once defined it, "...Social Marketing is really, really cutting edge advertising ... from 1967 ..."
So why DOES so much social marketing look like a seventh grade home work assignment? Why isn't the advertising industry brought into the international development arena to tackle the worlds' wicked challenges? Why are issues like HIV, Domestic Violence, Malaria Prevention, Safe Sexual Behavior, Childhood Obesity, Avian Influenza and other issues so common in developing countries out-of-reach for talented advertising and public relations firms?
How can we create campaigns that Inspire and Educate?
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